1- Knowledge and Understanding:
- Recognizes the linguistic, numerical, and computer basics, as well as communication and thinking basics related to the specialization, in addition to the basics of Islamic culture.
- Clarifies the core concepts related to administrative, financial, accounting, legal, and economic fields, along with the relevant administrative and economic terminologies.
- Mentions the theories and fundamental concepts in various areas of marketing and e-commerce to enhance a company's competitive position.
- Explains the elements of the marketing mix and the associated activities.
2- Skills:
- Applies language, numeracy, accounting, administrative, economic, cultural, computer, thinking, and communication skills in marketing-related fields.
- Analyzes various approaches and trends in marketing and e-commerce.
- Proposes solutions to various marketing problems and obstacles.
3-Values:
- Works effectively as part of a team, whether in a leadership or a member role.
- Demonstrates the ability to take initiative and innovate in solving marketing problems, whether individually or as part of a team.
Adheres to ethical values in the practicing the profession and in dealing with others. |
College of Business Administration