Historical Background

The Marketing and E-commerce Program was established with the inception of Najran University and the College of Administrative Sciences in 1427 AH. However, student admissions were not initiated at that time. In 1443 AH, the College decided to activate the program, develop a study plan for it, and begin accepting male and female students starting from the year 1444 AH. The program grants a Bachelor's degree in Marketing and E-commerce.

Nowadays, marketing is considered one of the leading fields in business administration, where understanding and accurate analysis of markets has become a crucial requirement for the success of business organizations in the field of marketing. With the technological advancements in production methods, the variety of products available in local and global markets, the diversity of customer needs and desires, and the increased intensity of competition, it has become necessary for any administration official to be familiar with marketing skills and strategies in order to adapt their plans to the environmental changes.